Hyde & Hare · Black Friday 2026

What a November lead is worth at Black Friday

Most people who join your list in November don't buy that week. Some come back for Black Friday. This is how many did last year, and what each new lead is worth.

85%
of November leads were still window shopping after Cyber Monday
11%
came back and bought over Black Friday weekend
£20
Black Friday revenue per new lead, on average

Every 100 new leads, November 2025

Email sign-ups and abandoned carts from people who weren't customers yet.

11bought at Black Friday
4bought before the sale started
85hadn't bought by Cyber Monday

Leads closer to the sale are worth more

Black Friday revenue per new lead, by the week they joined.

£16
4 weeks out10% came back
£15
3 weeks out9% came back
£18
2 weeks out10% came back
£25
Final week13% came back

Abandoned carts are worth almost twice a sign-up

Black Friday revenue per new lead, all of November.

Abandoned cart£33 · 18% came back
Email sign-up£18 · 10% came back

Your number for each week

Add this to the week's revenue before judging the week's return on spend.

New leads this week×£ per lead=Revenue still to come at Black Friday
4 weeks out28 Oct to 3 Nov 2026£16
3 weeks out4 to 10 Nov 2026£15
2 weeks out11 to 17 Nov 2026£18
Final week18 to 24 Nov 2026£25

Weeks counted back from a sale opening Wednesday 25 November.

£8,460

This November so far

Your new leads 1 to 7 November 2026, valued at last year's rates.

1 to 3 Nov · 506 leads£8.1k
4 to 7 Nov · 564 leads£8.5k
Expected at Black Friday£16.6k
Hicks & Brown giveaway · 1,054 leads · not countedup to £16.4k

Giveaway entrants are new to you, so we have no history for them yet. We'll measure their real rate after Black Friday.

Next steps

  1. Each Monday, count the week's new leads and add the "still to come" figure to that week's return.
  2. Keep abandoned-cart flows strong. They are the most valuable lead you have.
  3. After Cyber Monday, compare this year's real numbers with these and update the rates.

Based on 1,382 new Hyde & Hare leads, 1 to 25 November 2025 (email sign-ups and abandoned carts from people who weren't yet customers, excluding anyone who bought within a day), and what they spent 26 November to 1 December 2025 on the 20% off code. Revenue excludes VAT, before refunds. Purchases after Cyber Monday are not included. Sources: Shopify, Klaviyo.